A year after the Great Recession, I realized that I could not soley rely on web development and related products/services for revenue. I decided to pitch a "reality talk show" called Setting The Tone (STT) to Atlanta-based networks. While I never filmed the actual television show, STT gained a cult-like following on Facebook and I became known as "Dictator".
Setting The Tone on Facebook was full of interaction, generating thousands of comments per day from members of serveral linked niche groups. Niches included FLO (For Ladies Only), STToneball (NFL.com-based fantasy football), STT Chapter One (virtual book club), STT North, South and DMV (monthly Internet meetups), Flatline (24/7 comedy memes), Ventilation (for our complainers), Cuddle Buddies (for our lovers) and our live podcast WSTT.